ActivAided is a company focused on promoting active lifestyles and improving posture through innovative orthotic back support products. Founded in 2011 by Kelly Collier, a biomedical engineer, and Dr. Gary Chimes, a spinal health physician, the company originated from a biomedical engineering class project at Carnegie Mellon University. ActivAided's core product is a posture training shirt and back brace, designed to guide healthy motion and develop lasting correct posture habits. The company primarily serves active patients with back pain, offering its products for wholesale distribution to healthcare professionals such as DME distributors, pain management physicians, orthopedic physicians, chiropractic physicians, physical therapists, rehabilitation clinics, personal trainers, and workplace industry partners. ActivAided operates in the healthcare and wellness market, generating revenue through the sale of its posture training products to healthcare professionals and distributors. The business model focuses on providing effective solutions for back pain relief and posture improvement, with a significant portion of users reporting noticeable improvements within 2 to 4 weeks of use.

Keywords: orthotic back support, posture training, active lifestyles, back pain relief, healthcare professionals, biomedical engineering, wholesale distribution, spinal health, rehabilitation, wellness market.