ADARA is a leading company in the field of permissioned data and digital identity solutions. The company specializes in providing customer intelligence and enhancing performance across various touchpoints in the digital economy. ADARA serves a diverse range of clients, including those in digital marketing, financial services, e-commerce, insurance, tourism, and travel industries.

Operating in the global market, ADARA leverages its extensive network of over 300 data partners and serves clients in 130 countries. The company's business model revolves around offering advanced data solutions that help businesses acquire new customers, improve return on investment (ROI), and create seamless, customized experiences for users. ADARA's solutions include real-time audience segments, intent data, identity verification, and fraud prevention.

ADARA makes money by providing these data-driven solutions to its clients, who pay for access to the company's advanced analytics and customer intelligence tools. These tools enable businesses to recognize returning customers, eliminate fraud, and optimize their marketing strategies, ultimately leading to better customer acquisition and retention.

In summary, ADARA is a global leader in permissioned data and digital identity solutions, helping businesses across various industries to enhance their customer acquisition workflows and secure their operations.

Keywords: permissioned data, digital identity, customer intelligence, fraud prevention, marketing, ROI, audience segments, identity verification, e-commerce, tourism.