Adsquare operates in the digital marketing and advertising industry, providing a location intelligence platform that helps brands connect with consumers in a privacy-first manner. The company offers data-driven solutions to streamline campaign planning, activation, and optimization, ensuring maximum impact for marketing efforts. Adsquare's clients include brands, advertisers, and agencies looking to enhance their media performance through precise audience targeting and actionable insights. The business model revolves around offering a subscription-based service for access to its platform and data, as well as managed services for out-of-home (OOH) advertising. Revenue is generated through these subscriptions and service fees. Adsquare's market includes global and regional campaigns, focusing on delivering privacy-compliant solutions that respect consumer data. The platform's key features include data activation, audience segmentation, and real-time insights, making it a valuable tool for marketers aiming to improve their campaign effectiveness.

Keywords: location intelligence, campaign planning, data activation, audience targeting, privacy-first, digital marketing, advertising, OOH advertising, actionable insights, media performance.