Certinia specializes in providing cloud-based solutions for professional services automation (PSA) and configure, price, quote (CPQ) processes. The company serves businesses in the professional services sector, helping them streamline operations, improve project profitability, and optimize resource utilization. Certinia operates in the enterprise technology market, leveraging cloud platforms to deliver its services. The business model is subscription-based, generating revenue through recurring fees for access to its software solutions. Certinia's clients benefit from seamless integration of project estimates into resource requests and projects, enabling them to meet financial targets and business goals. The company also offers a culture of inclusion and innovation, supported by Salesforce Ventures, which provides funding and access to a vast cloud ecosystem.

Keywords: Professional services automation, CPQ, cloud-based solutions, project profitability, resource utilization, enterprise technology, subscription model, Salesforce Ventures, inclusive culture, innovation.