Hilton Worldwide Holdings Inc., commonly known as Hilton, is a global hospitality company that operates a broad portfolio of hotels and resorts. The company serves a diverse range of clients, including business travelers, vacationers, and long-term stay guests. Hilton operates in the global hospitality market, which encompasses both urban and resort destinations.

Hilton's business model is multifaceted. It owns, leases, manages, and franchises hotels and resorts. This means that some properties are directly owned by Hilton, while others are operated under management agreements or franchise agreements. The company makes money through various revenue streams, including room bookings, food and beverage sales, and event hosting. Additionally, Hilton generates income from franchise fees and management fees from properties it does not own but operates under its brand.

One of Hilton's key strategies is to offer a range of distinct brands to cater to different market segments. These brands include luxury options like Waldorf Astoria, full-service hotels like Hilton Hotels & Resorts, and extended-stay options like Homewood Suites. This diversified brand portfolio allows Hilton to attract a wide array of customers with varying preferences and budgets.

Hilton also places a strong emphasis on customer loyalty through its Hilton Honors program. This program rewards frequent guests with points that can be redeemed for free stays, room upgrades, and other perks. The company continually enhances this program to retain existing customers and attract new ones.

In summary, Hilton is a leading global hospitality company that operates a diverse portfolio of hotels and resorts. It serves a wide range of clients through its various brands and makes money through room bookings, food and beverage sales, event hosting, and franchise and management fees.

Keywords: hospitality, hotels, resorts, global, business travelers, vacationers, franchise, management, loyalty program, diverse brands.