ITC Israel is a technology startup that operates in the transportation sector, specifically focusing on traffic management. The company's primary service is to predict and mitigate traffic congestion using advanced machine learning techniques and computer vision algorithms. This is achieved by obtaining live traffic data from off-the-shelf cameras installed at various intersections. The algorithms are highly sensitive and can correctly identify 99% of vehicles, buses, ambulances, bikers, and pedestrians, and detect a range of parameters about these objects' behaviors.

The company's business model revolves around providing these services to the world's leading transportation partners. By accurately predicting traffic patterns hours in advance, ITC Israel can dynamically alter traffic light programming to adjust the traffic flow through intersections, thus preventing jams and gridlocks. This not only ensures safe and fast travel for all road users but also saves significant costs in terms of lost labor and gas due to traffic jams.

In addition to managing traffic, ITC Israel also plays a crucial role in preventing traffic accidents. The company's technology can detect potential collisions in real-time and rapidly calculate potential responses, which could potentially prevent tens of thousands of deaths per year.

In summary, ITC Israel operates in the transportation sector, serving transportation partners with its advanced traffic management solutions. The company generates revenue by providing these services, which not only improve traffic flow but also significantly enhance road safety.

Keywords: Traffic Management, Transportation, Machine Learning, Computer Vision Algorithms, Traffic Congestion, Traffic Light Programming, Road Safety, Collision Detection, Traffic Data, Traffic Pattern Prediction.