Lantern (lanternnow.com) is a dynamic startup operating in the cannabis industry, focusing on providing a seamless shopping experience for cannabis products. The company partners with local dispensaries and brands to offer a wide range of cannabis products, including flower, edibles, vapes, concentrates, topicals, and accessories. Lantern serves a diverse clientele, from recreational users seeking specific effects like relaxation or creativity to medical users looking for targeted relief.

Lantern operates in the rapidly growing legal cannabis market, which is expanding as more regions legalize cannabis for medical and recreational use. The company’s business model is built around an online marketplace that connects consumers with local dispensaries. This model allows Lantern to offer a wide variety of products without holding inventory, reducing overhead costs and allowing for a more flexible and scalable operation.

Lantern makes money through partnerships with dispensaries and brands. These partners pay Lantern a fee for listing their products on the platform and for the delivery services provided. Additionally, Lantern generates revenue through promotional activities and affiliate marketing, where they earn a commission for driving sales to partner dispensaries.

The company also engages its community through educational content, such as articles on cannabis politics, lifestyle, and usage tips, which helps to build a loyal customer base and attract new users. By offering a comprehensive and user-friendly platform, Lantern aims to be the go-to source for cannabis shopping and information.

Keywords: Cannabis, Marketplace, Dispensaries, Edibles, Vapes, Concentrates, Topicals, Delivery, Partnerships, Education.