NewCraft Technologies, Inc. operates in the HR tech and fintech sectors, providing a universal API that simplifies the integration of various HR and payroll systems. The company serves HR leaders, developers, and startups by enabling seamless connections to products such as Rippling, Greenhouse, WorkDay, and ADP through a single API. This service standardizes data formats, making it easier to manage employee information, benefits administration, recruiting, onboarding, and learning management. NewCraft's business model is subscription-based, charging a monthly fee per employee for unlimited data sources and API calls. The company generates revenue by saving clients significant time in business development and engineering, thereby increasing operational efficiency. NewCraft's tools are designed by developers for developers, ensuring ease of use and quick implementation. The market it operates in includes HR tech startups, fintech companies, and any organization looking to streamline their HR processes. The company empowers builders to reimagine how people access jobs, benefits, and training, offering personalized financial services and benefits.

Keywords: HR tech, fintech, universal API, payroll integration, benefits administration, recruiting, onboarding, learning management, data standardization, developer tools.