Optiv is a leading cybersecurity company that helps businesses manage and reduce cyber risks. Their main focus is to provide advisory services and solutions to ensure that companies can secure their operations and reach their full potential. Optiv operates in the cybersecurity market, which is crucial for protecting sensitive information and maintaining the integrity of digital systems.

Optiv serves a diverse range of clients, including nearly 6,000 companies from various industries such as retail, manufacturing, and healthcare. They offer a comprehensive suite of services that cover the entire cybersecurity lifecycle. This includes advising on cybersecurity strategies, validating and sourcing the right technologies, and implementing robust security measures. They also provide ongoing support to ensure that these measures remain effective over time.

The company's business model revolves around offering tailored cybersecurity solutions that align with the specific goals and needs of their clients. They make money by charging for their advisory services, selling cybersecurity products, and providing managed security services. For instance, they have helped a major sports retailer secure their Internet of Things (IoT) devices and assisted a global retail manufacturer in transforming their security operations.

Optiv is also proactive in exploring future technologies and innovations that could impact cybersecurity, such as artificial intelligence (AI), quantum computing, and IoT. Their initiative, Future Point, aims to identify and address potential pain points in these areas, ensuring that their clients are prepared for future challenges.

In summary, Optiv is a cybersecurity advisory and solutions provider that helps businesses across various industries manage cyber risks through a comprehensive range of services. They generate revenue by offering tailored cybersecurity strategies, products, and ongoing support to ensure the effectiveness of these measures.

Keywords: cybersecurity, advisory services, risk management, IoT security, AI, quantum computing, managed services, industry-specific solutions, future technologies, operational resilience.