Pee Safe is a company specializing in personal hygiene products, primarily targeting the Indian market. The business offers a wide range of products including sanitary pads, sanitizers, masks, and toilet sprays. Pee Safe's journey began with the launch of a Toilet Seat Sanitizer Spray in 2013, inspired by a personal experience of the co-founder, Srijana Bagaria, who suffered from a UTI during a road trip. This incident highlighted the need for accessible hygiene solutions, leading to the development of various other hygiene essentials. The company is committed to addressing often overlooked hygiene issues and breaking societal taboos around them. Pee Safe's products are known for being cruelty-free and vegan, with unique offerings like Aloe Vera infused Panty Liners and DOMINA female condoms. The company operates on a direct-to-consumer model, selling its products online at competitive prices. Revenue is generated through the sale of these hygiene products, catering to a broad demographic that values health, convenience, and sustainability. Pee Safe's market strategy involves leveraging social media and content marketing to educate and engage with its audience.

Keywords: personal hygiene, sanitary pads, sanitizers, toilet sprays, UTI prevention, vegan products, cruelty-free, female condoms, Aloe Vera liners, direct-to-consumer.