Selftrade.co.uk, operating under the brand EQi, is a comprehensive online investment platform tailored for self-directed investors. The company provides a range of tax-efficient investment accounts, including Stocks and Shares ISAs and Lifetime ISAs, allowing clients to invest up to a certain amount per year with tax-free gains. EQi offers access to a wide array of investment options, including 60 independently selected and rated funds, enabling investors to match their investment goals with suitable products.

The platform is designed to give investors more control over their portfolios, providing essential tools and insights that self-investors value. EQi collaborates with DIY Investor Magazine to offer additional insights and guidance on DIY investing, helping users make informed decisions. The company emphasizes the importance of understanding investment risks and encourages investors to seek independent financial advice if needed.

EQi operates in the online investment market, targeting individual investors who prefer a hands-on approach to managing their investments. The business model is based on providing a user-friendly platform with a variety of investment options and educational resources, generating revenue through account fees, transaction fees, and other service charges.

Keywords: online investment platform, self-directed investors, tax-efficient ISAs, diverse investment options, investment tools, DIY investing, financial insights, portfolio control, investment risks, independent funds.