Sensefinity is a forward-thinking startup specializing in the Internet of Things (IoT) and blockchain technology to revolutionize global supply chains. The company provides a comprehensive suite of solutions, including hardware, communication tools, cloud services, analytics, machine learning (ML), and application programming interfaces (APIs). These tools enable businesses to achieve end-to-end visibility and optimization of their supply chains.

Sensefinity serves a diverse range of clients, from large logistics companies to smaller enterprises involved in freight and cargo management. The company operates in the global supply chain market, focusing on digital transformation to enhance transparency, flexibility, and efficiency. By connecting various assets such as pallets, trucks, cargo vessels, and warehouses, Sensefinity helps businesses track and manage their goods in real-time.

The business model of Sensefinity revolves around providing a complete IoT tracking and analytics solution. This includes selling hardware like NB IoT trackers and Apple AirTags, offering cloud-based analytics and ML services, and providing APIs for seamless integration with existing systems. The company generates revenue through the sale of these products and services, as well as through subscription fees for access to their analytics and optimization platforms.

Sensefinity's technology is particularly beneficial for cold chain logistics, where maintaining the right temperature is crucial, and for reducing greenhouse gas (GHG) emissions by optimizing routes and reducing waste. Their platform also addresses issues like demurrage (delays in cargo handling) and cargo management, making it a versatile tool for modern supply chains.

In summary, Sensefinity is a key player in the digital transformation of supply chains, leveraging IoT and blockchain to provide real-time tracking, analytics, and optimization solutions. Their innovative approach not only saves money for supply chain owners but also contributes to sustainability by reducing waste and emissions.

Keywords: IoT, blockchain, supply chain, real-time tracking, analytics, machine learning, cold chain, logistics, digital transformation, optimization.