Substack.com is an innovative platform that provides a home for writers and readers to connect. It operates in the digital publishing market, serving a diverse range of clients including former editors, best-selling authors, long-term investors, investigative journalists, and even renowned cooks and travelers. The platform allows these creators to share their work with their followers through newsletters and blogs, and even podcasts and videos.

Substack's business model is based on a subscription service. Creators can set their own subscription fees, which range from around $5 to $27 per month. This allows them to monetize their content directly, bypassing traditional publishing or advertising revenue streams. Substack takes care of the administrative, billing, and technical aspects, allowing creators to focus on producing their best work.

The platform also has a built-in marketing system. Around 40% of all new free subscriptions and 20% of paid subscriptions come from within the Substack network. This means that creators can benefit from the platform's existing user base to grow their own subscriber list.

In terms of revenue, Substack makes money by taking a percentage of the subscription fees paid to creators. This aligns the company's interests with those of its users: the more successful the creators are, the more successful Substack is.

In summary, Substack is a digital publishing platform that empowers creators to monetize their content through a subscription-based model, while also providing them with the tools they need to manage and grow their subscriber base.

Keywords: Digital Publishing, Subscription Service, Content Monetization, Creator Empowerment, User Growth, Administrative Support, Billing Management, Technical Support, Built-in Marketing, Revenue Sharing.