ThirdLove is a direct-to-consumer lingerie company that specializes in providing custom-fit bras and underwear for women. Operating primarily in the e-commerce space, ThirdLove serves a diverse range of clients, including women of all shapes and sizes who seek comfort and a perfect fit in their lingerie. The company leverages data and technology to offer a wide range of sizes, including half-cup sizes, to ensure a precise fit for every customer.

ThirdLove's business model is built on a strong customer-centric approach, offering a 'Try Before Buying' program that allows customers to test their products before committing to a purchase. This program, along with free returns and exchanges for 60 days, enhances customer satisfaction and loyalty. The company also offers free standard shipping on U.S. orders over $75, with expedited shipping options available for an additional fee.

Revenue is generated through direct sales on their website, with a focus on high-quality, comfortable, and stylish lingerie. ThirdLove also engages in philanthropic efforts by donating gently worn bras returned by customers to women in need, reinforcing their commitment to social responsibility.

Keywords: custom-fit bras, lingerie, e-commerce, women’s underwear, data-driven sizing, customer-centric, free returns, try before buying, philanthropic, direct-to-consumer.