Validately is a user research platform that specializes in prototype testing and participant sourcing for businesses looking to improve their digital products. Operating primarily in the user experience (UX) and market research sectors, Validately serves a wide range of clients from startups to large enterprises. The platform allows clients to test anything from early-stage prototypes to fully developed applications on various devices, including native Android and iOS apps. Clients can use their own participants for studies at no extra cost or request Validately to source testers based on specific demographics. The business model includes subscription plans such as Collaborate and Enterprise, with options to purchase additional seats for larger teams. Validately generates revenue through these subscription plans and additional services like moderated studies and post-study reports. The platform also ensures compliance with GDPR by acting as a data processor, handling personal data according to customer instructions.

Keywords: user research, prototype testing, participant sourcing, UX, market research, subscription plans, GDPR compliance, moderated studies, session recordings, digital products.