VIX is a digital media company that creates and shares engaging lifestyle and entertainment content. The company operates in the online media market, targeting a broad audience interested in pop culture, DIY projects, food, and trending topics. VIX generates revenue primarily through advertising and sponsored content, leveraging its large and diverse user base to attract brands seeking to reach engaged consumers. The business model focuses on producing high-quality, shareable content that drives traffic and engagement across its platforms, including its website and social media channels. By offering a mix of articles, videos, and quizzes, VIX aims to keep its audience informed and entertained, while providing valuable exposure for advertisers.

Keywords: lifestyle, entertainment, pop culture, DIY, food, trending topics, digital media, advertising, sponsored content, engagement.