Yoga Bars is a nutrition-led food company based in India, specializing in the production of wholesome and delicious food products. The company serves health-conscious consumers who seek nutritious and clean-label food options. Operating in the health and wellness market, Yoga Bars offers a range of products including protein bars, energy bars, muesli, peanut butter, and gluten-free oats. The business model revolves around direct-to-consumer sales through their website and various retail partnerships. Revenue is generated through the sale of these premium food products, which are marketed as being free from processed ingredients and added sugars. The company differentiates itself by focusing on high-quality, ancient grains and other nutritious ingredients to create products that are both tasty and beneficial for health.

Keywords: protein bars, energy bars, muesli, peanut butter, gluten-free oats, health-conscious, clean-label, nutritious, direct-to-consumer, ancient grains.