YYX Capital is a private investment firm, founded by a team of successful investment professionals, digital executives and entrepreneurs.

As well as capital, we bring industry-leading expertise across all pillars of growth to the companies we invest in.

Our focus is on Consumer-facing businesses, ideally aligned with our expertise in Direct-to-Consumer models. As well as investing at the early stage we are interested in special-situations investing, where we acquire businesses that require restructuring and offer turnaround opportunities.